My Experience makes me unique
My Experience makes me unique
Execute integrated marketing campaigns across paid, owned, and earned channels to drive audience growth, ticket sales, and fan engagement.
Lead paid media strategy, audience segmentation, campaign optimization, and performance reporting across digital platforms.
Partner cross-functionally with creative, communications, partnerships, digital, and sales teams to launch high-impact marketing initiatives.
Manage campaign assets, stakeholder approvals, and project timelines while translating organizational priorities into consumer-facing experiences.
May 2025 - Present
Marketing Manager
Washington Spirit
Supported go-to-market initiatives for volleyball and basketball audiences across digital and community channels.
Developed audience insights and consumer journey recommendations to improve engagement and product adoption.
Collaborated cross-functionally with marketing and product teams to execute growth-focused initiatives.
Analyzed performance metrics and user behavior to inform campaign optimization and audience strategy initiatives.
August 2024 - December 2024
Product Marketing Associate
GameChanger by Dick's Sporting Goods
June 2024 - August 2024
Community Engagement Intern
GameChanger by Dick's Sporting Goods
Developed marketing strategies focused on youth sports ecosystems.
Researched partnership opportunities and activations to increase visibility.
Evaluated content performance and engagement metrics to improve social.
Designed scalable community impact initiatives to bridge relationships.
Comprehensive support from mentorship matching to grants and reimbursement directly related to the work experience.
Participated in networking opportunities and career development sessions to empower participants.
Exposed to diverse opportunities across various sectors within the sports tech industry.
A supportive community and valuable industry connections.
June 2024 - August 2024
2024 Fellow
Women in Sports Tech
Researched potential partnerships to promote the DistrictE space and increase community involvement.
Developed innovative marketing strategies for grassroots outreach at gaming tournaments.
Engaged with local groups to facilitate promotional activities and enhance brand presence.
Assisted in coordinating events that foster community engagement and support for Wizards District Gaming.
June 2023 - September 2023
Community Outreach Intern
Wizards District Gaming, Monumental Sports & Entertainment NBA 2K Esports Team
Oversaw operations for two distinct sites within the DMV area.
Coordinated resource distribution, uplifting, and supporting families.
Conducted baseball activities promoting youth development and well-being.
Fostered community participation through strategic baseball exposure.
June 2023 - August 2023
Site Coordinator
Washington Nationals Youth Baseball Academy
Researched events related to sports in social justice and social impact.
Utilized philanthropy's role in PR and CM strategies for grassroots initiatives.
Designed a webinar about the Issue of the lack of accessibility to elitist sports.
Participated in weekly discussions with professionals in sports and nonprofits.
January 2023 - May 2023
2023 Corporate Social Responsibility Fellow
Athletes’ Voices
Directed the college ambassador program, engaging 8 DMV universities.
Contributed to Black History Month activations and microsite development.
Compiled comprehensive recaps of seasonal marketing campaigns.
Managed Kids Club communications and event coordination.
August 2022 - May 2023
Marketing Intern
Washington Wizards, Monumental Sports & Entertainment
Developed market segmentation framework for brand strategy.
Designed innovative event proposals for the 2022-23 season.
Revitalized preexisting revenue-generating activations.
Authored proposals for prospective new partnerships.
June 2022 - August 2022
2022 NBA HBCU Fellow
National Basketball Association, Washington Wizards
Studied the field of trial consulting
Researched social interactions and the factors that influence them
Analyzed and implemented social psychology through real-life cases
Learning about perception and behavioral studies in groups
July 2021 - August 2021
Summer Scholar Intern
Taylor Trial Consulting
Provided live updates for Washington’s collegiate football games, enhancing real-time engagement
Created engaging content to boost user engagement and expand the network’s following
Monitored press coverage and marketing campaigns to assess their effectiveness and reach
Participated in pre- and post-production activities, gaining hands-on experience in broadcasting
September 2019 - Jan 2020
Social Media and PR Intern
WBGR Sports and Entertainment Network
Updated and tracked communications and registrations for YWCA Youth programs
Supported community-focused initiatives centered on youth engagement, advocacy, and storytelling
Contributed to programming and communication efforts aimed at increasing awareness and community impact
Helped design messaging and outreach strategies grounded in empathy, accessibility, and lived experience narratives
May 2019 - August 2019
Foundations Community Partnership Intern
YWCA of Bucks County
Studied the field of trial consulting.
Researched social interactions and the factors that influence them.
Analyzed and implemented social psychology through real-life cases.
Learning about perception and behavioral studies in groups.
September 2021 - November 2021
Marketing Intern
23XI Racing
Education
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![Howard University logo]()
Bachelor's Degree
Strategic Legal Management Communications with a Public Relations Concentration and a Business Administration Minor.
2018 - 2021
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![NYU Logo]()
Global Sports Management Certificate
2021 - 2022
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![Georgetown University Logo]()
Master's of Professional Studies Degree
Sports Industry Management
2022 - 2024
